Pipeline calculator
Build a $10M pipeline. Start with the math, not the channels.
Most plans start with tactics and hope the numbers work. Put in your revenue target, deal size and conversion rates, and see exactly how many qualified meetings each month has to produce.
What the target really requires
A planning model, not a promise. Your real conversion rates come from your CRM; the growth audit uses them.
How to read the model. Four numbers decide everything.
Win rate turns revenue into pipeline. If your team closes one in five qualified opportunities, every $1 of revenue needs $5 of pipeline. Improving win rate is often cheaper than creating more pipeline, which is why the bottom of the funnel gets its own specialists.
Average deal size turns pipeline into opportunities. Large deals mean fewer, deeper conversations, which favours account-based marketing, executive events and CXO-led outreach over volume channels.
Meeting to opportunity rate exposes qualification. When this number is low, the fix is tighter criteria and better handoff briefs, not more meetings.
Lead to meeting rate is where visibility and engagement work pays off. Buyers who have seen your founder on LinkedIn, found you in an AI answer or met you at an event take meetings at a very different rate from cold contacts.
Once the math is agreed, the channel plan follows. That is how we scope every program, and it is the first thing the free growth audit does with your real CRM numbers.
Then the funnel
Which stage moves your numbers? Click to see the skills.
Your revenue funnel Click a stage
Revenue your team closes
Fractional CMO: one owner across every stageNo funnel yet
No funnel yet? Build the system first.
Before any channel can scale, you need an ICP a prospector can act on, positioning buyers repeat, an entry offer and a CRM that tracks first touch to opportunity. We build that, then test channels against real buyers.
Top of funnel
Top of funnel: be visible to the right buyers.
Buyers shortlist vendors before they talk to sales, inside AI answers, on LinkedIn and at the events they attend. We make sure your company and your executives are part of that shortlist.
Middle of funnel
Middle of funnel: engage inside target accounts.
Visibility alone does not start conversations. We reach the buying committee inside named accounts through coordinated ABM, LinkedIn and multichannel outbound, timed by buying signals.
Bottom of funnel
Bottom of funnel: convert intent into meetings and pipeline.
Interest is wasted if requests wait, meetings no-show or reps walk in cold. We qualify, book, confirm and brief, and fix the pages and flows where ready buyers drop off.
Proof
Programs that hit the math.
pipeline in 28 months
DLT Labs had no funnel. We built the GTM, website, ABM and webinars, then used a retail case study to open port and rail accounts in Dubai.
Read storyNorth American yard and port management software companypipeline in 9 months
Cluster ABM and closed-door CXO roundtables for a yard and port software company, aimed at mid-segment ports most vendors never see.
Read story
leads in a year at $250K to $300K each
A services firm focused only on healthcare digital transformation. We built the pipeline and handed each lead to its US sales team to close.
Read storyQuestions buyers ask us. Answered plainly.
Still unsure? Ask us directly.
How much pipeline do I need to hit my revenue target?
Divide the revenue target by your win rate on qualified opportunities. A $5M target at a 20% win rate needs $25M of qualified pipeline. Then divide by average deal size for the number of opportunities, and work back through meeting and lead conversion rates to see what each month has to produce.
What win rate should I assume?
Use your own CRM data from the last four quarters, counting only opportunities that passed a real qualification step. If you do not have that history, model a conservative and an optimistic case and plan capacity against the conservative one.
Is $10M of pipeline realistic for a mid-size B2B company?
It depends on deal size and cycle length. For average deals of $100K to $300K and 9 to 18 month cycles, $10M of pipeline over 18 to 24 months is a common scope for our full-funnel programs. For smaller deals the math usually favours more volume at the bottom of the funnel.
Why start from revenue instead of leads?
Lead targets hide the conversion assumptions that decide whether a plan works. Starting from revenue forces agreement on win rates, deal sizes and stage conversion first, so channel choices and budgets follow from the math rather than from habit.
Run the model with us. Using your CRM numbers.
Tell us the revenue number and the market. We will come back with the stages that matter most for you, and the ones you can skip.
- 20 minutes with a senior operator, not an SDR
- Bring your revenue target and markets; we bring the pipeline math
- Slots across US, Canada, India, Singapore and GCC time zones
Prefer email? growth@lemniscategrowth.com