Est. 2022 Hyderabad, India · San Jose, CA

We don't do marketing.
We build pipeline
machines.

Lemniscate Growth is the B2B demand generation agency that measures marketing in revenue, not impressions. We partner with ambitious technology companies to build pipeline systems that generate millions in qualified opportunities through organic, outbound, CXO branding, events, and full-funnel execution. Anything not measured isn't manageable. That's not a slogan. It's how we operate.

13+
Years building
B2B pipeline
100+
B2B clients
served globally
$50M+
Total pipeline
generated
$6.4M pipeline · $2M closed revenue
20K+ developer community · $10M pipeline
$200K token sales in 3 weeks · 100% inbound
$14.6M raised in ICO private token sale
$20K MRR in 6 months of launch
6,000+ cumulative event attendees · 10+ events
$16M revenue · 70% inbound pipeline
800% growth in reach · 3x leads generated
$6.4M pipeline · $2M closed revenue
20K+ developer community · $10M pipeline
$200K token sales in 3 weeks · 100% inbound
$14.6M raised in ICO private token sale
$20K MRR in 6 months of launch
6,000+ cumulative event attendees · 10+ events
$16M revenue · 70% inbound pipeline
800% growth in reach · 3x leads generated
∞

How We Think

The beliefs behind the pipeline.

Pipeline over vanity metrics

We don't celebrate traffic spikes or follower counts. We celebrate qualified opportunities entering your CRM. Every strategy, every piece of content, every campaign is designed backward from revenue because impressions don't pay salaries. If it doesn't generate pipeline, it doesn't happen.

Partners, not vendors

We don't send monthly reports from a distance. We join your Slack, attend your standups, and argue about pipeline targets in your weekly reviews. Our 95% retention rate isn't because of contracts it's because clients can't imagine operating without us. We earn that every month.

Custom strategies, not templates

Every engagement starts from scratch. Your ICP isn't identical to anyone else's. Your competitive landscape is unique. Your buyer journey has its own friction points. We build strategies that reflect your reality, not a playbook we copied from the last client.

Conservative timelines, ambitious outcomes

We promise 12-16 months for significant results because that's honest. Any agency promising "10x pipeline in 90 days" is either lying or redefining what pipeline means. We set realistic expectations, then overdeliver. Compounding takes patience but the results are worth it.

Anything not measured isn't manageable

This is the principle that drives everything. If we can't attribute it to pipeline, we don't do it. Weekly data reviews. Pipeline attribution across every channel. Real-time dashboards that show exactly where your marketing dollars are generating revenue. Transparency isn't a feature it's the operating system.

What We Do

Full-funnel pipeline generation.

Five core services. One unified pipeline system. Each channel reinforces the others compounding your results over time.

01 — Organic

SEO, AEO & Content

Bottom-of-funnel content that converts. Technical SEO that compounds. AI Engine Optimization for ChatGPT, Perplexity, and Google AI Overviews. We've scaled clients from 5K to 700K+ monthly visitors.

700K+
Organic visitors across portfolio
02 — Outbound

Multi-Channel ABM

Precision outbound across email, LinkedIn, and paid. Target account identification with intent signals. Multi-threaded sequences hitting decision-makers and influencers simultaneously.

$50M+
Pipeline from outbound programs
03 — CXO Branding

Executive Thought Leadership

Ghostwritten LinkedIn content, strategic engagement, and DM conversion systems. We turn founder expertise into a pipeline-generating personal brand 15 minutes/week from the executive.

7-Fig
Pipeline from CXO programs
04 — Events & Webinars

Pipeline-Generating Events

Monthly webinars and executive roundtables that create conversations, not just attendees. End-to-end production, promotion, and 90-day follow-up engine that converts attendance into meetings.

6,000+
Cumulative event attendees
05 — UI/UX & GTM

Design, Web & Go-to-Market

Conversion-optimized landing pages, website redesigns, pitch decks, and complete go-to-market strategy. We build the infrastructure that makes every other channel more effective.

100+
GTM strategies executed
SaaS & Software◆ Fintech & Crypto◆ Healthcare Tech◆ Enterprise Software◆ IT Services◆ Supply Chain◆ E-commerce & Retail◆ Cybersecurity◆ Legal Tech◆ Education◆ AI & ML Platforms◆ Blockchain & Web3◆ SaaS & Software◆ Fintech & Crypto◆ Healthcare Tech◆ Enterprise Software◆ IT Services◆ Supply Chain◆ E-commerce & Retail◆ Cybersecurity◆ Legal Tech◆ Education◆ AI & ML Platforms◆ Blockchain & Web3◆

Our Approach

The Growth Flywheel: pipeline-first methodology.

Most agencies run channels in isolation. We build a flywheel where each channel feeds the next creating compound growth that accelerates over time. Here's the system behind every engagement.

Phase 1

Research & ICP

Everything starts with data. We map your ideal customer profile using firmographic, technographic, and intent signals then validate against your best existing customers. No assumptions. No generic personas.

↓ Feeds targeting across all channels
Phase 2

Content & Authority

Bottom-of-funnel content that converts, technical SEO that compounds, and AEO that captures AI-assisted buyer research. Every piece mapped to a buyer stage and a pipeline outcome not vanity traffic.

↓ Feeds organic pipeline + outbound credibility
Phase 3

Outreach & Activation

Multi-channel outbound hitting decision-makers and influencers simultaneously. Intent-triggered sequences, ABM programs for named accounts, and CXO branding that warms prospects before the first touch.

↓ Feeds sales pipeline + event attendance
Phase 4

Engage & Convert

Events, webinars, and executive roundtables that create conversations, not just attendees. A 90-day post-event engine that converts every touchpoint into pipeline. Nurture sequences that move prospects through evaluation to close.

↓ Feeds back into content + targeting data

The Compound Effect

Each rotation of the flywheel makes the next rotation faster. Content builds authority that improves outbound response rates. Outbound fills events that generate content. CXO branding amplifies everything. By month 6, the system accelerates on its own that's when pipeline compounds exponentially.

How We Work

From audit to pipeline. No mystery. No fluff.

Every engagement follows the same disciplined structure adapted to your business, your market, and your timeline. Here's exactly what happens, when it happens, and what you'll see at each stage.

01
Week 1-2

Deep Pipeline Audit

We tear apart your current pipeline every channel, every conversion point, every attribution gap. Competitive analysis reveals what your market leaders are doing (and what they're missing). You'll see exactly where pipeline is leaking.

  • Complete pipeline audit document
  • ICP validation with data-backed profiles
  • Competitive gap analysis
  • Channel opportunity scoring matrix
02
Week 3-4

Strategy & Architecture

We build your custom growth strategy channel mix, content architecture, outbound targeting, event calendar, and CXO branding framework. Not a template. A strategy built from the audit data, mapped to your specific pipeline targets and timeline.

  • 90-day execution roadmap with milestones
  • Channel-specific strategies with pipeline projections
  • Content calendar and keyword architecture
  • Outbound targeting and sequence frameworks
03
Month 2-6

Execute & Optimize

Campaigns launch. Content publishes. Outbound sequences activate. CXO branding goes live. Weekly data reviews catch what's working and kill what isn't we optimize in real-time, not quarterly. First pipeline signals typically appear by month 3.

  • Weekly execution across all active channels
  • Real-time pipeline attribution dashboards
  • Weekly data review calls with your team
  • Monthly strategy refinement based on data
04
Month 6+

Compound & Scale

The flywheel kicks in. Organic compounds. Outbound converts faster because prospects recognize your brand. Events generate their own gravity. Pipeline grows 15-25% month over month. We scale what's working and expand into new channels and markets.

  • Pipeline compounding across all channels
  • Board-ready pipeline reports and attribution
  • Channel expansion recommendations
  • Market expansion or new product GTM planning

Throughout the entire engagement: weekly data reviews, real-time Slack access, and full pipeline attribution transparency. You'll never wonder where your marketing dollars are going because you'll see the pipeline they're generating, every single week.

The Team

Quirky. Curious. Obsessed with your pipeline.

Not a typical agency team. We're a lean crew of growth specialists who've spent 13+ years in the trenches of B2B pipeline generation. We don't do hierarchy we do results.

M
Head Of Growth

Macharayya G

He / Him

Mac is koinophobic which makes him the perfect person to give your business an edge over the ordinary. Over the years, his growth strategies have scaled multiple ventures from zero to millions in pipeline. He believes ambition isn't enough you need the boldness to think differently and the discipline to execute relentlessly. The force behind Lemniscate's "pipeline over vanity" philosophy.

M
GROWTH SPECIALIST

Madhur Ch

He / Him

A results-driven growth specialist with years of experience planning and executing high-impact campaigns across diverse digital platforms. Adept at increasing website traffic, generating leads, and boosting engagement through innovative, data-backed strategies. Skilled in 360-degree marketing with a proven track record of delivering measurable business growth.

M
GROWTH SPECIALIST

Manidhar

He / Him

With deep expertise in tech and diverse B2B sectors, Manidhar brings psychological insights with full-funnel marketing strategies to create meaningful brand experiences and accelerate revenue. He channels energy into both inbound and outbound lead generation, aligning every effort with business objectives. True impact comes from understanding people and executing with precision.

Client Results

Numbers we've generated. Not claimed.

Every metric below is attributed, tracked, and real. This is what pipeline-first marketing looks like across 100+ engagements.

$6.4M
Pipeline & $2M
closed revenue
20K+
Developer community
built organically
$200K
Token sales
in 3 weeks
$14.6M
Raised in ICO
private token sale
$20K
MRR achieved
in 6 months
6K+
Event attendees
across 10+ events
$16M
Revenue with
70% inbound
800%
Growth in reach
3x leads
$2M
Qualified leads
in 8 months
4K+
Fintech CXOs
at marketed event
54+
Fortune-listed pharma
companies as leads
50K
Community members
100M+ views
$5M+
Sales qualified
leads generated
GTM
Go-to-Market for
AI algo trading
20+
Resources trained on
lead gen & sales

Where We Operate

India-based execution. Global pipeline.

Headquartered in Hyderabad with presence in San Jose, we serve B2B companies across 6 major global regions. Our India-based team delivers Fortune 500-quality execution at a fraction of typical agency costs maintaining 55-60% delivery margins that we pass on as competitive pricing.

Hyderabad marker

Hyderabad, India

Global HQ · Core team of 8 · Delivery center

San Jose marker

San Jose, California

US presence · Client partnerships · West Coast

6
Regions Served Globally
NA LATAM EMEA MENA APAC ANZ

Work With Us

Let's build your pipeline system.

Book a 30-minute growth audit. We'll analyze your current pipeline, identify the highest-leverage growth channels for your business, and outline a realistic roadmap to get from where you are to where you need to be. Founder to founder. No fluff.

What's Included
Pipeline gap analysis
ICP validation
Channel mix recommendation
90-day roadmap outline
Who You'll Talk To
Mac Head of Growth DNA.
Not a junior rep. Not a sales call.
Real strategy from the founder.

Book Your Free Growth Audit

Founder to founder. No obligation. Real strategy.