Solopreneurs and technopreneurs who built a lead generation agency.
Lemniscate Growth is a B2B revenue pipeline generation agency. It was put together by operators: people who have built and run their own ventures and carried their own revenue numbers. That is why the company is organized around one promise instead of a service menu, and the promise is qualified pipeline in your CRM, measured the way your CFO would measure it.
Pipeline built for teams across SaaS, partner ecosystems, crypto infrastructure, supply chain and higher education
Revenue pipeline built per client, at the top end of our programs
Average sales closed per client account, per year
Raised by our clients, cumulatively
Decision-makers in our target audience pool
A lead generation agency. Not a marketing shop.
The difference is what we agreed to be held to.
A marketing shop is accountable for output: posts published, campaigns shipped, impressions delivered. A lead generation agency is accountable for the only thing a sales leader can act on, which is a qualified meeting with a named account and enough context to run it well. Everything we do, from positioning and AI search visibility through account-based marketing to appointment setting, is scored against that single line.
That framing came out of the people here rather than out of a strategy session. Lemniscate was built by solopreneurs and technopreneurs: operators who have started their own ventures, won their own first customers, hired and fired their own vendors, and lived with the consequences of a quarter that missed. People who have carried a number are blunt about which half of a plan is theater, and in this company they are the ones on your calls instead of behind them.
Technopreneur is the other half of the word, and it shows up in how the work is built. We treat the engine like a product: account research, content production, AI visibility tracking and pipeline reporting are systems we maintain and improve, not tasks rediscovered from scratch each month. A client is buying the output of that engine and the judgment pointing it somewhere, not a block of retainer hours.
What we deliberately did not build is an account management layer. There is no coordinator carrying your question to a specialist and the specialist’s answer back to you a week later. The senior operator who scoped your program stays on it, joins your pipeline reviews, and argues with your sales leaders about the target. It is a slower way to grow an agency and a faster way to build pipeline.
What that changes
Operators build it differently. Four places you can see it.
The people on the call do the work
No pitch team that hands you to a junior after signature. The senior operator who diagnosed your funnel owns the program, sits in your pipeline reviews and answers for the number every month.
Senior and small by design
We staff each stage with a specialist instead of putting a coordination layer on top of generalists. That caps how many programs we can take at once, which we would rather carry as a constraint than as a quality problem.
Built like a product, not billed like hours
Account research, content production, AI visibility tracking and reporting run on systems we build once and keep improving. Your budget buys output and judgment, not someone learning your market on the clock.
Instrumented like our own company
Before we ask you to spend, we install the measurement we would want if this were our own money: CRM stages that match the pipeline model, source attribution on every channel, and one definition of a qualified meeting that your sales lead signs off.
How we think
The beliefs behind the pipeline. They decide what we say no to.
Pipeline over vanity metrics
We do not celebrate traffic spikes or follower counts. We celebrate qualified opportunities entering your CRM. Every program is designed backward from revenue.
Partners, not vendors
We join your Slack, sit in pipeline reviews and argue about targets with your sales leaders. Reports from a distance do not build pipeline.
Custom strategy, not templates
Your ICP, competitors and buying committee are specific to you. We build from your CRM data and your market, not from the last client’s playbook.
Honest timelines
Enterprise pipeline compounds over quarters, not weeks. We set conservative expectations, show leading indicators monthly and let the numbers make the case.
Anything not measured is not manageable
Weekly data reviews, attribution across every channel and dashboards that show which stage is producing pipeline and which is not.
Local by design
Outreach rules, events and buying cultures differ between New York, Hyderabad and Dubai. Programs are built for each market we sell into.
What we do
The ∞ Pipeline Method. Every stage needs a specialist. We bring all of them.
Every client program runs the same system. Each stage has its own specialists and components; signals flow down through all four, and what converts feeds straight back into what we build next.
- Stage 00BuildICP, offer, trackingICP & accountsPositioningOffer designWebsite & pagesCRM & attributionRevenue math
- Stage 01VisibilityBe found, be citedSEO · AEO · GEOCXO brandingOperator contentEvents & roundtablesListicles & reviewsPartner directories
- Stage 02EngagementReach the committeeABM tiersLinkedIn outreachOutbound sequencesWebinarsSI & partner channelNurture
- Stage 03ConversionMeetings to revenueAppointment settingRep briefsDemo & CROShow-rate controlPipeline reviewsRevenue & insights
- Intelligence loopResults from stage 03 feed back into Build, so pipeline gets cheaper every quarter.
In a client’s words
“What differentiated Lemniscate Growth is that they started with the buyer. On the inbound side, gated assets built for our category, a maturity assessment tool, and a search strategy that covers SEO alongside answer engine and generative engine visibility. On the outbound side, tiered account lists and multi-touch sequencing. We went from single digit qualified meetings in a month to tens of qualified meetings in a month. They operate like an extension of our own team.”
The founder
Mac started the company. He is one of the operators in it, not the whole of it.
Macharayya G, known to clients as Mac, has spent more than 13 years building B2B pipeline for technology companies across North America, India, Southeast Asia and the Middle East. He started Lemniscate Growth to run pipeline as one system rather than a set of disconnected channels, and he still runs strategy on every program.
For companies that want one senior operator instead of an agency, he works as a fractional CMO through thegrowthpreneur.com. Both routes exist for the same reason: some teams need capacity across every stage, and some need one person who will own the number.
Macharayya G (Mac)
Founder
Madhur
Growth team
Manidhar
Growth team
Where we work
Registered in the US and the UAE. Delivered from Hyderabad.
San Jose
California, United States · US entity
Dubai
Dubai, United Arab Emirates · UAE entity
Hyderabad
Telangana, India · Delivery team
Proof
The work.
return on every event attended
A Dubai crypto infrastructure company that could not run US ads. Search, events and ABM built its pipeline against Fireblocks-class rivals.
Read story
pipeline in 28 months
DLT Labs had no funnel. We built the GTM, website, ABM and webinars, then used a retail case study to open port and rail accounts in Dubai.
Read storyof results from inbound
AI contract lifecycle management on ServiceNow. Category content and search took qualified meetings from single digits to tens a month.
Read storyLet’s build your pipeline. Grab 20 minutes with us.
Tell us the revenue number and the market. We will come back with the stages that matter most for you, and the ones you can skip.
- 20 minutes with a senior operator, not an SDR
- Bring your revenue target and markets; we bring the pipeline math
- Slots across US, Canada, India, Singapore and GCC time zones
Prefer email? growth@lemniscategrowth.com