Our Stack
Full-stack GTM toolkit.
We bring the entire marketing and sales infrastructure tools, integrations, and expertise so you can focus on product and customers.
06 — Go-to-Market
You've got a product. You need pipeline fast. Most GTM consultants hand you a 60-page strategy deck and disappear. We build your go-to-market engine and run it with you strategy, channels, content, and campaigns until pipeline is predictable.
The Challenge
Series A-B companies face the same GTM crisis: incredible product, brilliant founders, zero repeatable pipeline. Here's what we see killing GTM execution:
You hired a GTM consultant. They delivered a beautiful strategy deck with TAM analysis and ICP definitions. Then they left. The deck sits in your Google Drive. Pipeline didn't materialize because nobody executed.
Your CEO is your best (and only) salesperson. Pipeline stops when the founder stops selling. You need a system that generates meetings regardless of whether the founder is on a plane or in a board meeting.
You're trying LinkedIn, Google Ads, content, cold email, events, and partnerships all at once, all at 20% effort. Nothing gets enough investment to actually work. Every channel shows "promising early signals" but none delivers real pipeline.
You hired a VP Marketing before knowing what channels work. Now you're paying $200K for someone to figure out what you should have validated first. Or you hired 2 SDRs and they're burning through lists without a system.
Your product does 12 things for 8 audiences. Your messaging tries to communicate all of it to everyone. The result: nobody understands what you do, who it's for, or why they should care. Pipeline is nonexistent.
What's Included
We don't just hand you a strategy. We execute it with you building the pipeline system that runs whether you're watching or not.
Before launching anything, we nail the fundamentals: who you're selling to, what they care about, how you're different, and which channels will actually work for your specific product and market.
The pipes and plumbing that make pipeline possible. CRM setup, tracking, attribution, and the tech stack that connects marketing activity to revenue set up once, run forever.
We activate the 2-3 channels most likely to generate pipeline for your specific product and market. Each channel launched methodically not all at once, not at half effort.
Once we've found what works, we scale it. Double down on converting channels, kill underperformers, add new channels systematically, and build the team to eventually own it in-house.
Our Process
We don't promise overnight results. We promise a realistic timeline with milestones you can hold us to.
Deep-dive into product, market, competition. ICP validation. Messaging framework. Channel prioritization. Sales process mapping. Complete GTM playbook delivered.
CRM configured. Tracking implemented. Website optimized. First landing pages live. Outbound domains warming. Content calendar created. Attribution model connected.
Priority channels launched: outbound sequences live, content publishing weekly, CXO branding active, paid campaigns running. First meetings hitting the calendar.
Predictable meeting cadence establishing. Pipeline value growing. Conversion data informing optimization. Channels compounding. Weekly pipeline reporting operational.
GTM engine running. Scale winning channels. Add new channels. Begin in-house transition planning or continue as fractional growth team. Pipeline compounds monthly.
Our Stack
We bring the entire marketing and sales infrastructure tools, integrations, and expertise so you can focus on product and customers.
What You Get
Every deliverable builds toward one goal: predictable, repeatable pipeline generation.
Complete go-to-market plan: ICP profiles, messaging framework, channel strategy, sales process, pricing review, and 90-day execution roadmap.
CRM configured, automation set up, tracking implemented, attribution connected, and reporting dashboards live. The pipes that make pipeline possible.
Live campaigns across 2-3 priority channels: email sequences, LinkedIn content, paid ads, landing pages, and content all running and optimized.
Real-time visibility: leads generated, meetings booked, pipeline created, revenue influenced by channel, campaign, and content piece.
45-minute weekly call: pipeline review, campaign performance, optimization priorities, and strategic adjustments. No surprises, no gaps.
Board-ready report: pipeline metrics, channel ROI, competitive insights, and strategic recommendations for the next 30 days.
Resources
Playbooks, case breakdowns, and strategy sessions from our go-to-market team.
Our complete go-to-market framework: ICP validation, channel prioritization, infrastructure build, campaign activation, and pipeline scaling with week-by-week milestones.
The case for GTM execution before GTM hiring. Data from 30+ Series A companies showing why channel validation, messaging testing, and pipeline proof should come before headcount.
Deep-dive into how we built a complete go-to-market engine for IQLECT from initial ICP definition through channel activation to $6.4M in pipeline with zero paid spend.
GTM Results
Complete go-to-market execution for a real-time analytics platform. Built entire marketing infrastructure from scratch — organic, content, community, and developer marketing — generating $6.4M pipeline with $0 paid spend.
Full go-to-market execution for a NoSQL database platform. From market positioning to developer community building to enterprise pipeline — built an entire growth engine from zero.
Why Us
The difference is simple: we don't hand you a deck and leave. We build the engine and run it.
| Typical GTM Consultant | Lemniscate Growth | |
|---|---|---|
| Deliverable | Strategy deck (60-100 pages) | Strategy + live campaigns generating pipeline |
| Execution | Your responsibility | Fully executed by our team |
| Timeline to pipeline | 6-12 months (after hiring) | 90 days to first pipeline |
| Team required | You hire VP Marketing + team | Full team included from day one |
| Cost comparison | $15K strategy + $500K team/yr | $2-5K/month all-inclusive |
| Channel expertise | Strategic recommendations | Hands-on execution across 6 channels |
| Sales alignment | Recommendations in deck | Weekly pipeline sync with your sales team |
| Accountability | Billed for time | Accountable for pipeline outcomes |
FAQ
GTM is a big commitment. Here are honest answers to the questions we hear most.
A VP Marketing costs $150-250K and takes 3-6 months to ramp then they need to hire a team. With us, you get an entire execution team from day one: strategist, content, outbound, design, analytics. At $2-5K/month, you're getting 6+ months of pipeline generation for less than one month of a VP's salary. Once we've validated channels, we can help you hire the right person to take over.
Primarily Series A through Series C companies with $2M-$50M ARR that need to build or rebuild their GTM engine. Also works for bootstrapped companies with strong products and minimal marketing, and enterprise companies launching new product lines or entering new markets. If you have product-market fit but not pipeline, this is for you.
Outbound channels typically generate first meetings within 3-4 weeks. Organic and brand channels take 3-6 months for meaningful pipeline. Our GTM approach runs fast channels (outbound, paid) in parallel with compounding channels (organic, brand) so you get immediate meetings while building long-term pipeline infrastructure.
Ideally, yes. We're not a product validation service we're a pipeline generation engine. If you have paying customers and a product that solves a real problem, we can build the repeatable system to find more of those customers. If you're still searching for PMF, we'd recommend getting to 5-10 paying customers first.
That's the goal. We document everything processes, playbooks, channel strategies, tool configurations so the transition is seamless. We can help write the job descriptions, interview candidates, and onboard your hire. Most clients keep us for 6-12 months, then transition to in-house with an optional advisory retainer.
Month-to-month. No long-term contracts. We recommend a 90-day minimum to see real pipeline results outbound ramps in 30 days, organic in 90, and the compound effect kicks in around month 4-6. But you can pause or stop at any time. We earn your business every month.
Ready?
Book a 45-minute GTM strategy call. We'll assess your current state, identify the fastest path to pipeline, and outline a realistic 90-day plan to predictable revenue generation.
Response within 24 hours. No spam. No obligation.