Resources for building B2B pipeline. Guides, tools and data.
Explainers on how AI search chooses sources, a field guide to AEO and GEO, partner fund guides, a calculator that works back from your revenue target, and account lists for consulting partners.
Guides and tools
Start here. Each one answers a real planning question.
How AEO, GEO & SEO work
Step-by-step explainers on how engines choose sources.
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AEO & GEO Playbook (PDF)
From zero to cited in AI answers: the field guide.
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Pipeline calculator
Work back from your revenue target to meetings per month.
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Partner account lists
Buyers actively hiring for Salesforce, ServiceNow and more.
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Partner MDF guide
How partner marketing funds work for ServiceNow, SAP, AWS, Databricks and more.
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Blog
Operator-grade pipeline, ABM and AI search playbooks.
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Latest articles
New on the blog.
How AEO Works: How Answer Engines Turn a Question Into a Cited Answer
How AI Crawlers Work: GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and Applebot-Extended
How Google AI Overviews and AI Mode Work: How Sources Are Selected and Cited
How AI Citations Become B2B Pipeline: Attribution Paths, GA4 Setup and What to Report to the Board
How Entities and Schema Work: Knowledge Graphs, JSON-LD and sameAs for B2B Brands
How GEO Works: How Generative AI Learns About, Retrieves and Recommends B2B Brands
Rather talk it through? Bring your pipeline numbers.
Tell us the revenue number and the market. We will come back with the stages that matter most for you, and the ones you can skip.
- 20 minutes with a senior operator, not an SDR
- Bring your revenue target and markets; we bring the pipeline math
- Slots across US, Canada, India, Singapore and GCC time zones
Prefer email? growth@lemniscategrowth.com