Your target account list has 200 names. But how many have heard of you? How many have engaged with your content, attended your events, or spoken to your team? ABM closes that gap with orchestrated, personalized campaigns across 4-6 channels simultaneously.
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The problem
Having 200 named accounts means nothing if you can't coordinate personalized outreach across email, LinkedIn, ads, content, and events for each tier.
You exported 200 accounts from ZoomInfo. They sit in a spreadsheet. Marketing sends generic emails. Sales calls cold. Nobody coordinates. That's not ABM.
Real ABM hits each account 15-20 times across 4-6 channels with tailored messaging. If you're only sending emails, you're doing outbound, not account-based marketing.
Sales has their target accounts. Marketing has a different list. Neither team knows what the other is doing. Pipeline falls through the cracks between them.
You can track individual leads. But can you see aggregate engagement across an entire account? How many people at Acme Corp have visited your site, opened emails, and attended webinars? Account-level intelligence is the foundation of ABM.
Running the same LinkedIn ads to everyone in California is not ABM. You're paying Bay Area CPMs to reach people who will never buy. ABM concentrates spend on accounts that actually convert.
A CTO at a Fortune 500 in San Jose won't respond to the same email as a VP at a Series A in Santa Monica. Tier-based personalization is the difference between ABM that works and ABM that wastes money.
Our approach
A 5-stage orchestration engine that moves named accounts from cold to qualified pipeline through coordinated multi-channel campaigns.
AI-powered ICP scoring, intent signal detection, and P0/P1/P2 tier segmentation. We identify which California accounts are in-market before your competitors do.
Coordinated email sequences + LinkedIn outreach + display ads + content syndication + event invitations hitting each account across multiple stakeholders.
Account-specific landing pages, custom one-pagers, tailored case studies, and personalized video messages for your highest-value targets.
Executive-to-executive outreach. Your founder's LinkedIn connects with their CTO. Peer-level conversations drive trust that marketing automation can't replicate.
Account-level engagement scoring, multi-touch attribution by tier, and real-time pipeline dashboards showing exactly which ABM motions drive revenue.
What we do
Tailored execution for every stage of the pipeline. Each service integrates with the others to create compounding results.
AI-powered analysis of your TAM to identify the 50-200 accounts with highest propensity to buy. Tiered into P0 (white glove), P1 (high touch), P2 (programmatic).
→Orchestrated email + LinkedIn + paid + content + events hitting each account 15-20 times. Channel mix varies by tier and engagement signals.
→Custom landing pages per account, personalized sales decks, tailored case studies, and industry-specific whitepapers for each target vertical.
→Executive branding and direct outreach connecting your leadership with decision-makers at target accounts. The highest-converting ABM tactic.
→Real-time monitoring of buying signals: website visits, content downloads, competitor research, and technology install data across target accounts.
→Account-level engagement scoring, pipeline velocity tracking, and multi-touch attribution by account tier. Weekly reported with optimization recommendations.
→Industries
Account-based marketing works differently in every vertical. We build ABM programs tailored to how California buyers actually evaluate and purchase in each industry.
ABM for SaaS companies targeting mid-market and enterprise. Multi-threaded outreach across product, engineering, and C-suite stakeholders at named accounts.
Practice-level ABM targeting CIOs and CTOs at enterprises evaluating Salesforce, MuleSoft, Snowflake, or Databricks implementation partners.
Complex, committee-driven buying cycles. ABM orchestration across 5-8 stakeholders per account with role-specific messaging and content.
CISO-targeted ABM programs. Technical credibility + executive trust-building across InfoSec, GRC, and identity management verticals.
Regulated marketing with institutional buyer focus. ABM for banks, insurance companies, and enterprise buyers evaluating financial technology.
HIPAA-aware ABM targeting hospital systems, payer organizations, and digital health buyers across California's massive healthcare market.
ABM for manufacturing and logistics platforms targeting operations leaders at enterprises along the California supply chain corridor.
Technical ABM for ML/AI companies selling to engineering and data science leaders. Developer-focused content + executive engagement.
The process
We analyze your TAM, layer intent data and firmographics, and deliver a tiered target account list with engagement scoring baselines.
Week 1-2Account-tier messaging frameworks, personalized email sequences, custom landing pages, and tailored content assets for each tier.
Week 2-3Multi-channel campaigns go live across email, LinkedIn, paid ads, and content. Each channel coordinated through a single ABM orchestration plan.
Week 3-4Weekly account engagement reviews, A/B testing on messaging, tier re-scoring based on engagement signals, and pipeline attribution reporting.
Week 5+The proof
Not vanity metrics. Not projections. Verified results from B2B companies that measure marketing in revenue.
Account-based approach targeting enterprise buyers across North America, India, and Middle East. $4M in realised revenue.
Built practice-level pipeline for a system integrator across Salesforce, MuleSoft, Snowflake, Databricks, and Palantir practices.
Combined organic visibility with targeted account outreach. $2M closed from named accounts in 16 months.
Built pipeline from zero through targeted outreach to legal tech buyers. 40+ firm evaluations generated.
"They solved our biggest challenge -- helping enterprise buyers see past the blockchain label to the real business value. The repositioning alone was worth the engagement. The $4M pipeline was the bonus."
CEO, DLTLabs
18-month engagement, $4M+ pipeline, 3 geographies
"They didn't just run campaigns -- they built a pipeline system. Four channels working together, each reinforcing the others. Our pipeline went from founder-dependent to a predictable engine."
CEO, KNNX
28-month engagement, $10M pipeline, 18x ROI
Why Lemniscate Growth
| Typical Agency | Lemniscate Growth | |
|---|---|---|
| Account selection | Generic list from database provider | AI-scored, intent-layered, tiered by propensity to buy |
| Channel coordination | Email sequences only | 4-6 channels orchestrated per account: email, LinkedIn, ads, content, events, CXO outreach |
| Personalization depth | Same message, different company name | Tier-specific messaging, account-specific landing pages, role-based content |
| CXO involvement | No executive engagement | CXO-to-CXO outreach with executive branding and peer-level conversations |
| Attribution | Lead-level only | Account-level engagement scoring with multi-touch revenue attribution |
| Sales alignment | Marketing runs campaigns, sales is uninformed | Joint account planning, shared SLAs, weekly pipeline reviews |
| Cost | $10K-$20K/month for US ABM agencies | $1.75K-$2.75K/month for full ABM orchestration |
California presence
California's enterprise accounts are concentrated in specific corridors: Sand Hill Road VCs, South Bay enterprise tech, the SF SaaS corridor, and LA's growing tech scene. Our ABM programs map to these micro-markets with account-specific intelligence, understanding that the buying committee at a Palo Alto Series C operates completely differently from an Irvine enterprise.
Frequently asked questions
Most California clients start with 50-200 target accounts segmented into 3 tiers. P0 (top 10-20 accounts) gets white-glove, highly personalized outreach. P1 (next 50-80) gets high-touch multi-channel campaigns. P2 (remaining) gets programmatic ABM at scale.
Outbound is one channel hitting one person. ABM orchestrates 4-6 channels simultaneously, engaging 3-5 stakeholders per account with role-specific messaging. Our ABM programs hit each target account 15-20 times across email, LinkedIn, paid ads, content, and events.
Yes. We integrate with Salesforce, HubSpot, and all major CRMs. We also work with intent data providers like 6sense, Demandbase, Bombora, and G2 to layer buying signals on top of account targeting.
ABM programs start at $1,750/month on our Accelerate plan. Full ABM orchestration with CXO engagement and events is $2,750/month on Scale. Both include dedicated ABM strategists.
Account engagement signals (email opens, website visits, ad clicks) appear within 2-3 weeks. First qualified meetings typically come in weeks 4-8. Sustainable ABM pipeline compounds over 4-6 months.
Absolutely. While ABM originated in enterprise, our tiered approach works for $25K-$500K+ ACV deals. The key is concentrating spend on accounts with highest propensity to buy rather than spraying broadly.
Yes. We create account-specific landing pages, personalized email sequences, custom one-pagers, tailored case studies, and role-based content for each account tier. Content is produced in-house, not outsourced.
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