Our Stack
Tools we use. Conversions we drive.
Design tools for creation, analytics tools for optimization. The combination is what drives conversion lifts.
05 — Design & Conversion
Your website gets traffic but doesn't convert. Your landing pages look fine but underperform. We build high-converting websites, landing pages, and visual assets designed around conversion data, not just aesthetics. Beautiful matters. Pipeline matters more.
The Challenge
You paid a design agency $30K for a beautiful website. It won awards. But your demo request conversion rate is 0.4%. Here's what's actually happening:
Your website was designed by people who think about whitespace, not about why a buyer at slide 3 of their evaluation drops off at your pricing page. Beautiful design without conversion architecture is an expensive brochure.
Your homepage speaks to everyone which means it speaks to no one. A Series A founder, a VP Marketing, and a developer all land on the same generic hero. No personalization. No relevance. No conversion.
Your paid ads drive traffic to landing pages that have 8 navigation links, 3 CTAs, and a 500-word paragraph above the fold. Every extra click option is a leak in your conversion funnel.
60% of your B2B traffic is mobile. Your forms have 12 fields. Your CTAs are below 3 scrolls. Your site works on mobile but it doesn't convert on mobile. There's a massive difference.
Your pitch deck looks like it was made in 2019. Your one-pagers are text-heavy PDFs. Your sales team is sending prospects materials that undermine the premium positioning your product deserves.
What's Included
Every pixel serves a purpose. We design around data heatmaps, scroll depth, conversion funnels not just brand guidelines.
Full website design or redesign built around conversion architecture. Every page strategically designed to move visitors through your funnel from first visit to demo request.
Campaign-specific landing pages designed to convert one audience on one action. No distractions, no leaks just clear value proposition, social proof, and a single conversion path.
Visual assets that help your sales team close deals. Pitch decks, one-pagers, case study PDFs, and proposal templates all designed to reinforce your premium positioning.
Complete visual identity that positions your company as the premium choice. From logo refinement to explainer videos every visual touchpoint reinforces trust and authority.
Our Process
We move fast without sacrificing quality. Every design decision is backed by data, not opinion.
Conversion audit of existing site. Heatmap analysis. User journey mapping. Competitor UX benchmarking. ICP-specific conversion gap identification.
Conversion architecture designed. Wireframes for key pages. Content hierarchy mapped to buyer psychology. Form strategy. A/B test plan documented.
High-fidelity designs in Figma. Client review and refinement. Development in Webflow or your CMS. Responsive testing across devices. Integration with analytics and CRM.
Pages go live. Tracking verified. Baseline conversion metrics established. First A/B tests launched. Heatmaps activated for ongoing optimization data.
Weekly conversion data review. A/B test results analyzed. Winning variants scaled. New pages added. Continuous improvement never set and forget.
Our Stack
Design tools for creation, analytics tools for optimization. The combination is what drives conversion lifts.
What You Get
Every deliverable is measured by its impact on conversion, not just how it looks.
Complete UX audit with heatmaps, scroll data, conversion funnel analysis, and prioritized recommendations with projected impact.
Conversion-optimized pages designed, built, and launched. Responsive across all devices with analytics tracking integrated.
Ongoing testing with statistical analysis. Winning variants documented with conversion lift data. Learnings applied across all pages.
Pitch deck, one-pagers, case study PDFs, and proposal templates — all brand-consistent and designed to support deal closure.
Complete visual asset library: social templates, email headers, presentation templates, and brand guidelines document.
30-minute review of conversion metrics, design priorities, and upcoming deliverables. Everything transparent and on schedule.
Resources
Audit frameworks, conversion blueprints, and case breakdowns from our design and CRO team.
Our complete CRO audit framework covering above-the-fold optimization, form strategy, mobile conversion, social proof placement, CTA design, and page speed prioritized by pipeline impact.
Heatmap-backed analysis of the most common B2B landing page failures navigation leaks, form friction, weak social proof, generic CTAs, and mobile neglect with specific fixes.
Before-and-after walkthrough of a SaaS website redesign showing the data that drove every design decision, the A/B tests we ran, and the conversion architecture behind the results.
Design Results
Complete website redesign focused on conversion architecture. Persona-segmented landing pages, optimized demo request flow, and mobile-first design transformed a brochure site into a pipeline engine.
Built a persona-segmented landing page system with dynamic content, optimized forms, and A/B tested CTAs. Each page tailored to a specific buyer persona with relevant social proof and messaging.
Why Us
Design agencies make things look good. We make things convert. Here's the difference.
| Typical Design Agency | Lemniscate Growth | |
|---|---|---|
| Primary metric | Visual quality & brand consistency | Conversion rate & pipeline impact |
| Design process | Brand guidelines first | Conversion data first, brand second |
| A/B testing | Not offered | Continuous testing & optimization |
| Heatmap analysis | Not used | Every page tracked & analyzed |
| Landing pages | Template-based | Persona-segmented, conversion-optimized |
| Sales collateral | Designed to brand spec | Designed to close deals |
| Mobile optimization | Responsive layout | Mobile conversion architecture |
| Ongoing optimization | Project-based, then done | Weekly data-driven improvements |
FAQ
Design is an investment. Here's what you need to know.
A full website redesign takes 6-10 weeks depending on scope. Individual landing pages take 10-14 days. We move fast because we use proven conversion frameworks we're not reinventing design principles, we're applying data-backed patterns that work for B2B SaaS and enterprise companies.
Webflow is our preferred platform for speed and flexibility. We also work with WordPress, HubSpot CMS, Framer, and custom builds. We're platform-agnostic the right CMS depends on your team's technical capabilities and growth plans. We'll recommend the best fit during our audit.
Conversion rate is the primary metric. We track visitor-to-lead conversion, demo requests, form completions, scroll depth, and time-on-page all mapped back to pipeline. We also monitor bounce rate, mobile engagement, and Core Web Vitals. If a design change doesn't improve conversion, we iterate.
Absolutely. We work within your existing brand colors, typography, visual language. Our job is to apply conversion-first design thinking within your brand framework. If your brand guidelines are limiting conversions, we'll flag it and suggest minimal, respectful adjustments.
Yes — design and development are included. We design in Figma, build in your CMS, and launch. No handoff to a separate development team, no lost-in-translation design compromises. What we design is exactly what ships. Responsive, fast, and conversion-optimized.
The $1.5K/month retainer includes: 2 landing pages per month, ongoing A/B testing, heatmap analysis, conversion reporting, and sales collateral updates. Full website redesigns are project-priced separately ($8-20K depending on scope). All pricing is transparent no hidden fees.
Ready?
Book a 30-minute conversion audit call. We'll analyze your current website, identify the biggest conversion leaks, and outline a realistic plan to 2x+ your demo request rate.
Response within 24 hours. No spam. No obligation.