San Francisco performance marketing is broken. Agencies optimize for CPL while ignoring pipeline conversion. They celebrate click-through rates while revenue stays flat. We practice performance marketing the way SF boards define it: every marketing dollar traced to qualified pipeline and closed revenue through multi-touch attribution.
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The problem
Most SF 'performance' agencies optimize for lead volume at lowest CPL. Your CFO wants pipeline per dollar. These are fundamentally different metrics requiring fundamentally different strategies.
Agency celebrates $50 CPL. But 95% of those leads never convert. Your actual cost per opportunity: $5,000. Performance means pipeline-qualified cost, not lead cost.
Google Ads: 500 clicks, 50 leads. Pipeline from those leads: unknown. Without pipeline attribution, performance marketing is performance theater.
Google B2B: $20-$35/click. LinkedIn: $15-$22. Without multi-channel orchestration, paid-only performance is economically unsustainable.
$50K/month on ads generates pipeline only while ads run. Adding organic, ABM, CXO branding, and events creates compounding pipeline that reduces paid dependency.
Google claims every conversion. Facebook claims every conversion. Neither is true. Multi-touch attribution across all channels shows the real performance picture.
Your SF board wants: marketing-sourced pipeline, marketing-influenced pipeline, CAC by channel, and pipeline ROI. Your agency sends click reports.
Our approach
True performance marketing across 5 channels. Every dollar traced through multi-touch attribution to pipeline and revenue.
Google, LinkedIn, and Meta campaigns with full pipeline attribution. Optimize for pipeline contribution, not CPL. Board-ready ROAS reporting.
Organic visibility with pipeline attribution. Know which keywords, pages, and content generate revenue, not just traffic.
Named-account campaigns with per-account pipeline attribution. Know which ABM motions generate the highest-value pipeline.
CEO LinkedIn as a pipeline channel with attributed revenue. Know the pipeline value of every post, comment, and DM conversation.
Campaign-level, channel-level, and content-level attribution across all 5 pillars. The performance infrastructure your SF board demands.
What we do
Google, LinkedIn, and Meta campaigns with full pipeline attribution. Optimize for pipeline contribution, not CPL. Board-ready ROAS reporting.
->Organic visibility with pipeline attribution. Know which keywords, pages, and content generate revenue, not just traffic.
->Named-account campaigns with per-account pipeline attribution. Know which ABM motions generate the highest-value pipeline.
->CEO LinkedIn as a pipeline channel with attributed revenue. Know the pipeline value of every post, comment, and DM conversation.
->Campaign-level, channel-level, and content-level attribution across all 5 pillars. The performance infrastructure your SF board demands.
->Full attribution for your board.
->Industries
SoMa SaaS companies wanting attributed pipeline.
FiDi enterprise platforms.
Financial technology with compliance-aware performance.
Security vendors with CISO-attributed pipeline.
AI companies wanting attributed growth.
Technology services pipeline.
Health-tech performance marketing.
PLG-attributed pipeline.
The process
Audit San Francisco market. Industry analysis. Competitive review.
Week 1-2San Francisco-specific messaging. Industry content. Outbound sequences.
Week 2-35 Pillars live. Weekly standups. First pipeline signals.
Week 3-4Weekly reviews. Industry optimization. Attribution.
Week 5+The proof
$2M closed. Zero paid.
12K devs, 700K users.
$12M pipeline, 3 geos.
$8M to $16M, 70% inbound.
"They build pipeline systems. $6.4M from zero inbound in 14 months."
VP Marketing, IQLECT
16mo, $6.4M pipeline
"In 24 months, 70% of revenue without me in the room."
Founder, ITTDigital
24mo, $8M to $16M
Why Lemniscate Growth
| Typical Agency | Lemniscate Growth | |
|---|---|---|
| Industry depth | Generic B2B | CISO-targeted, BFSI-native, compliance-aware messaging |
| Attribution | Lead tracking | Multi-touch with investor-grade granularity |
| AI | ChatGPT for blogs | AI across ICP scoring, lead routing, attribution, optimization |
| Channels | Single channel | 5 coordinated: organic + outbound + ABM + CXO + events |
| Cost | $15K-$25K/month SF agencies | $1K-$2.75K/month. Same quality, 80% savings |
San Francisco presence
We build pipeline for B2B companies across San Francisco with deep industry specialization and the 5-Pillar AI + Human Strategy.
FAQ
We optimize for pipeline and revenue attribution, not CPL or click-through rates. Every dollar traced through multi-touch attribution.
Yes. Google, LinkedIn, and Meta with full pipeline attribution. But paid is one of 5 performance channels, not the only one.
Multi-touch attribution across all channels. Campaign-level, content-level, and channel-level. Board-ready reporting with methodology transparency.
15-20x marketing ROI measured in pipeline and revenue. Signals in 60-90 days, sustainable performance in 12-16 months.
$1,000/month (Ignite). $2,750/month (Scale) for full 5-Pillar performance marketing.
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