Our Stack
Tools we use. Pipeline we own.
We're tool-agnostic the strategy and execution deliver pipeline, not the tools. But here's what powers our outbound engine.
02 — Outbound Campaigns
Most outbound is spray and pray. Blast 10,000 emails, get 3 replies, declare outbound "doesn't work." We build hyper-personalized, multi-touch campaigns across email, LinkedIn, and paid orchestrated to warm accounts and fill your pipeline.
The Challenge
You've tried cold email. Maybe bought a list, plugged it into a tool, and sent templated messages. The results were embarrassing. Here's what's actually going wrong:
Sending 5,000 generic emails to a purchased list and wondering why nobody replies. Volume without relevance isn't outbound it's spam. And it's killing your domain reputation while you wait.
Email-only outbound misses 70% of your buyers. Your prospects are on LinkedIn, attending events, reading content. A single touchpoint doesn't build enough trust to book a meeting.
You're reaching out to everyone who fits a job title. But title ≠ buyer. Without intent signals, technographic data, and account scoring, you're burning budget on accounts that will never close.
Marketing sends MQLs. Sales ignores them. Nobody agrees on what "qualified" means. Your outbound pipeline leaks at the handoff point the most expensive place to lose deals.
Your prospects receive 50+ cold emails per week. Generic templates get deleted instantly. Without genuine personalization not "I saw your company does X" mail merge you're invisible in the inbox.
What's Included
Each channel reinforces the others. Email warms accounts that LinkedIn nurtures. Paid retargets engaged prospects. ABM orchestrates it all around your highest-value accounts.
Hyper-personalized, multi-step email campaigns that feel human. Not templates custom sequences built around buyer triggers, pain points, and timing.
Strategic connection requests, InMail campaigns, and engagement sequences that turn LinkedIn into a pipeline channel not just a networking tool.
Named-account campaigns targeting buying committees, not individuals. Multi-threaded outreach across 3-10 stakeholders per target account with coordinated messaging.
Paid channels that amplify your outbound not replace it. Retarget engaged accounts, warm cold prospects with content, and accelerate deals already in pipeline.
Our Process
Outbound ramps faster than organic but only if the foundation is right. Here's our proven timeline.
Deep-dive ICP refinement. Account list development with intent signals. Buyer persona mapping. Competitive messaging audit. Domain health check.
Email domains warmed. LinkedIn profiles optimized. CRM workflows configured. Sequences built, reviewed, approved. Tracking and attribution connected.
First sequences live. Multiple variants tested. LinkedIn outreach begins. Initial meetings booked. Daily optimization based on open rates, reply rates, and conversion signals.
Winning sequences scaled. Underperformers killed. ABM campaigns launched for Tier 1 accounts. Paid retargeting activated. Multi-channel orchestration fully operational.
Predictable meeting cadence established. Pipeline compounds monthly. New sequences, new channels, new verticals added. Weekly optimization never stops.
Our Stack
We're tool-agnostic the strategy and execution deliver pipeline, not the tools. But here's what powers our outbound engine.
What You Get
You always know exactly what we're doing, what's converting, and where your pipeline is coming from.
Complete account list with scoring, buyer personas, messaging frameworks, and sequence architecture. Your outbound playbook.
5-7 touch sequences per persona, A/B tested and optimized weekly. New variants every month based on performance data.
Connection campaigns, InMail sequences, content engagement tracking, and LinkedIn Ads management with creative rotation.
Real-time visibility into emails sent, replies, meetings booked, pipeline created, and revenue influenced. Attribution by channel, sequence, and account.
30-minute weekly call reviewing metrics, pipeline progress, sequence performance, and next-week priorities. No surprises.
Per-account engagement tracking: who opened, clicked, replied, visited your site. Buying committee heat maps for Tier 1 accounts.
Resources
Frameworks, strategies, and real-world tactics from our outbound team free to download, read, and watch.
Our complete outbound framework: ICP targeting, multi-touch sequences, domain warm-up, ABM orchestration, and pipeline attribution. The same playbook we use with clients.
Dissecting the most common outbound mistakes from generic subject lines to single-channel thinking with specific fixes backed by data from 500K+ emails sent.
Watch us build a full ABM campaign in real-time account selection, buying committee mapping, multi-threaded outreach, and pipeline tracking setup.
Outbound Results
Combined multi-channel outbound with organic content to transform a traditional IT firm into an inbound-dominant pipeline machine. ABM campaigns targeted Fortune 500 buying committees.
Built a complete outbound engine: email sequences, LinkedIn campaigns, and ABM programs targeting enterprise data teams. Predictable meeting cadence within 60 days.
Why Us
Most outbound agencies are glorified email tools with a human operator. Here's what separates us.
| Typical Outbound Agency | Lemniscate Growth | |
|---|---|---|
| Primary metric | Emails sent / meetings booked | Pipeline created & revenue influenced |
| Personalization | Mail merge variables | Account-level research & buyer triggers |
| Channels | Email only | Email + LinkedIn + Paid + Events |
| ABM capability | Not offered | Core service — multi-threaded |
| Intent data | Not used | Bombora, 6sense integrated |
| Sales alignment | Handoff and forget | Weekly sync with sales team |
| Content integration | Siloed from marketing | Content warms outbound accounts |
| Domain protection | Often damages sender reputation | Dedicated domains, warm-up, rotation |
FAQ
If your question isn't answered here, book a call no sales pitch required.
Most clients see first meetings within 2-3 weeks of launch. Predictable meeting cadence (8-15 meetings/month) typically establishes by week 6-8. Outbound ramps faster than organic, but the quality of meetings depends on ICP accuracy and messaging which is why we spend the first 2 weeks on strategy before sending anything.
Not if done properly. We use dedicated sending domains (separate from your primary domain), warm them for 2-3 weeks before launching, rotate senders, monitor deliverability daily, and keep volume within safe limits. Your primary domain is never at risk. This is one of the biggest mistakes DIY outbound teams make.
An SDR costs $60-90K fully loaded and takes 3-6 months to ramp. You get one person, one channel, one skill set. With us, you get a full team strategist, copywriter, data researcher, campaign manager, LinkedIn specialist across multiple channels from day one. And we're accountable for pipeline, not activity metrics.
Yes. HubSpot, Salesforce, Pipedrive, and most modern CRMs. We set up automated pipeline tracking so every meeting, opportunity, and closed deal is attributed back to the specific sequence, channel, and message that generated it. Full-funnel visibility from first touch to closed revenue.
B2B companies with deal sizes above $10K ACV, identifiable ICPs, and sales cycles under 12 months. Outbound is especially powerful for companies entering new markets, launching new products, or supplementing organic channels that haven't ramped yet. It's the push that complements your pull.
Quality over quantity. Typically 2,000-5,000 per month depending on your ICP size and market. Each email is personalized at the account and persona level not mass-blasted templates. Our reply rates are 3x industry average because we prioritize relevance over volume. More sends ≠ more pipeline.
Ready?
Book a 30-minute outbound strategy session. We'll audit your current outbound efforts, identify your highest-converting ICP segments, and outline a realistic plan to 8-15 qualified meetings per month.
Response within 24 hours. No spam. No obligation.