Your NYC sales reps spend 60% of their time prospecting instead of closing. We book qualified meetings with tri-state decision-makers who match your ICP, have shown engagement signals, and are ready for a conversation. Multi-channel appointment setting through email, LinkedIn, and phone for New York's most demanding B2B market.
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The problem
Your AE costs $150K/year in New York. They spend 60% prospecting. That's $90K in closing capacity wasted on booking meetings a system should handle.
NYC AEs should close, not prospect. Dedicated appointment setting frees your most expensive resource to do what they're hired for.
Some weeks your SDR books 5 NYC meetings. Some weeks, zero. Without systematic multi-channel sequences, meeting flow is unpredictable.
Booking meetings with directors who can't sign is worse than no meetings. NYC appointment setting without ICP qualification wastes your reps' irreplaceable time.
10 meetings booked. 4 no-show. 2 unqualified. Calendar full, pipeline empty. In NYC's time-pressured market, quality and show rates matter more than volume.
Hire, train 3 months, productive 8 months, they leave for a competitor offering $10K more. Outsourced appointment setting eliminates this NYC cycle.
A New York SDR costs $7K-$10K/month fully loaded. Output varies wildly. Our appointment setting delivers more meetings at lower cost with zero turnover.
Our approach
Multi-channel outreach coordinated for New York's time-constrained executives. Every meeting ICP-qualified with 80%+ show rates.
AI-powered prospect research: firmographics, technographics, intent signals, and NYC-specific org chart mapping. Every prospect verified.
Email + LinkedIn + phone in 7-12 step sequences optimized for East Coast executive schedules and communication preferences.
Reference prospect's tech stack, recent company news, NYC market position, and role-specific challenges. No templates.
Every meeting verified: company size, role authority, budget timing, and stated interest confirmed before it hits your calendar.
Confirmation sequences, context sharing, and day-of follow-ups calibrated for NYC executive schedules. 80%+ show rate.
What we do
AI-powered prospect research: firmographics, technographics, intent signals, and NYC-specific org chart mapping. Every prospect verified.
→Email + LinkedIn + phone in 7-12 step sequences optimized for East Coast executive schedules and communication preferences.
→Reference prospect's tech stack, recent company news, NYC market position, and role-specific challenges. No templates.
→Every meeting verified: company size, role authority, budget timing, and stated interest confirmed before it hits your calendar.
→Confirmation sequences, context sharing, and day-of follow-ups calibrated for NYC executive schedules. 80%+ show rate.
→Full-funnel tracking from first touch to closed-won. Multi-touch attribution for your board and investors.
→Industries
Each of New York's industries has unique buyer personas, evaluation processes, and competitive dynamics.
Wall Street fintech, banking technology, insurance tech. NYC's largest B2B vertical.
Manhattan enterprise SaaS and Brooklyn PLG startups. Seed to Growth Stage.
Fortune 500 platform evaluations. Multi-stakeholder committees.
Tri-state system integrators and consulting firms.
NYC hospital systems and pharma tech. HIPAA-compliant marketing.
Financial-grade security for NYC enterprises.
NYC's advertising and media technology ecosystem.
Commercial real estate tech and smart building platforms.
The process
Audit your New York market position, pipeline gaps, and competitive landscape. Custom strategy built.
Week 1-2Messaging frameworks, sequences, content assets, and infrastructure configured for NYC market.
Week 2-3Multi-channel activation. Weekly standups begin. First pipeline signals within days.
Week 3-4Weekly performance reviews. Sequence optimization. Pipeline attribution reporting. Scale winners.
Week 5+The proof
$2M closed. Zero paid spend. SEO, content, and community drove every dollar of pipeline.
12K developer community and $10M pipeline through technical content and strategic positioning.
$12M pipeline and $4M realised revenue for a Series C company across 3 geographies.
From $8M to $16M. 70% of revenue from marketing-sourced inbound. Founder stepped out of sales.
"They don't just run campaigns -- they build pipeline systems. In 14 months, we went from zero inbound to $6.4M in qualified pipeline."
VP of Marketing, IQLECT
16-month engagement, $6.4M pipeline, $2M closed
"I was the sales team, the marketing team, and the CEO. In 24 months, they built a system generating 70% of revenue without me in the room."
Founder & CEO, ITTDigital
24-month, $8M to $16M revenue, 70% inbound
Why Lemniscate Growth
| Typical Agency | Lemniscate Growth | |
|---|---|---|
| Market expertise | Generic national approach | NYC-specific: tri-state buyer behavior, Wall Street credibility, East Coast timing |
| Speed | West Coast timelines | NYC-speed execution: weekly optimization, fast follow-up, rapid iteration |
| Attribution | Lead tracking only | Multi-touch revenue attribution: every touchpoint to every deal |
| Executive engagement | No CXO-level outreach | Midtown executive dinners, advisory boards, peer networking |
| Channels | Email only | Email + LinkedIn + Ads + Content + Events: 5 coordinated channels |
| Sales alignment | Marketing operates independently | Joint pipeline targets, shared SLAs, weekly reviews |
| Cost vs New York agencies | $15K-$25K/month Manhattan agencies | $1K-$2.75K/month with same quality, 70-80% savings |
New York presence
From Wall Street to Brooklyn, Manhattan to the tri-state corridor, we build pipeline for B2B companies across New York's diverse markets. We understand that NYC buyers are the most time-constrained, skeptical, and results-oriented in the country -- and our strategies are built for that reality.
Frequently asked questions
Yes. We work with B2B companies across NYC, Manhattan, Brooklyn, Jersey City, Stamford, and the broader tri-state area. Our India-based ops team gives us cost efficiency that Manhattan agencies can't match.
Fintech, B2B SaaS, Enterprise Software, IT Services, Healthcare/Pharma, Cybersecurity, Media/AdTech, and PropTech -- the industries driving New York's economy.
We measure success in revenue pipeline, deploy AI across 5 pillars, and our India team delivers NYC-quality at 70-80% lower cost.
$1,000/month (Ignite) for single-channel. $2,750/month (Scale) for full 5-Pillar activation.
Pipeline signals in 60-90 days. Sustainable pipeline in 12-16 months. NYC boards appreciate honest timelines.
Yes. We function as an embedded extension: your Slack, your tools, your standups. Fill execution gaps across channels your team can't cover.
Yes. USA, Canada, and Dubai. This page highlights NYC expertise but the strategy adapts to any market.
Book a free 30-minute strategy session. No slides. No pitch. Just honest pipeline advice.
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