Your sales team should spend time selling, not prospecting. We book qualified meetings with decision-makers who match your ICP, have shown engagement signals, and are ready for a conversation. Multi-channel appointment setting through email, LinkedIn, and phone for California B2B companies.
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The problem
The average B2B sales rep spends only 36% of their time actually selling. The rest is spent researching, emailing, following up, and trying to get meetings. That's $80K/year of rep time wasted on activities a system should handle.
Your AE costs $120K/year. They spend 60% of their time prospecting. That's $72K in selling capacity wasted on booking meetings. Dedicated appointment setting frees your reps to do what they're hired for: close.
Some weeks your SDR books 5 meetings. Some weeks, zero. Without systematic multi-channel sequences, appointment flow is unpredictable and impossible to forecast.
You're booking meetings with mid-level managers who can't sign contracts. Appointment setting without ICP qualification wastes your sales team's most valuable asset: their time.
You book 10 meetings. 4 no-show. Of the 6 that show, 2 are unqualified. Your sales team's calendar is full but pipeline is empty. Meeting quality matters more than quantity.
Average SDR tenure in California: 14 months. You spend 3 months hiring, 3 months training, 8 months productive, then they leave. Outsourced appointment setting eliminates this cycle.
A California SDR costs $5K-$8K/month fully loaded. Output: 8-15 meetings/month on a good month. Our appointment setting delivers more meetings at lower cost with zero turnover risk.
Our approach
Multi-channel outreach coordinated through a systematic process that books ICP-qualified meetings with decision-makers who are ready for a sales conversation.
AI-powered prospect research combining firmographics, technographics, intent signals, and org chart mapping. Every prospect verified before outreach begins.
Coordinated email + LinkedIn + phone touchpoints in 7-12 step sequences. Each channel reinforces the others for maximum response rates.
Research-based personalization: reference prospect's tech stack, recent company news, competitive landscape, and role-specific pain points. No templates.
Every meeting verified against your ICP criteria before it hits your calendar. Company size, role authority, budget timing, and stated interest confirmed.
Confirmation sequences, calendar reminders, pre-meeting context sharing, and day-of follow-ups that maximize show rates above 80%.
What we do
End-to-end: prospect research, list building, sequence execution, reply handling, qualification, and meeting booking. You just show up to qualified meetings.
→Multi-step email sequences with AI-personalization at scale. 7-12 touches per prospect with A/B tested messaging and follow-up cadences.
→Connection requests, follow-up sequences, and DM conversations on LinkedIn. Research-based personalization that earns responses from executives.
→Coordinated email + LinkedIn + phone sequences hitting prospects across 3 channels simultaneously. Highest meeting booking rates.
→ICP verification, budget and authority confirmation, and pre-meeting intelligence briefs for your sales team. No unqualified meetings.
→CRM integration, meeting notes, and pipeline tracking from appointment through close. Full attribution from first outreach to closed deal.
→Industries
Booking a meeting with a CISO requires different outreach than booking with a VP Marketing. We adapt messaging, channels, and qualification criteria by industry and buyer role.
Demo and trial meetings with product, engineering, and business leaders evaluating SaaS solutions. Multi-persona outreach.
Discovery meetings with CIOs and CTOs evaluating implementation partners. Practice-specific messaging for each technology.
Evaluation meetings with buying committees: IT, procurement, and business unit stakeholders. Multi-stakeholder scheduling.
Meetings with compliance, operations, and technology leaders at financial institutions. Trust-first outreach approach.
Meetings with clinical and IT leaders at health systems. HIPAA-aware outreach with clinical credibility.
Meetings with CISOs and security architects. Technical credibility required in every touchpoint.
Meetings with operations and procurement leaders at manufacturers and logistics companies. ROI-focused messaging.
Meetings with engineering leaders and CDOs. Technical discovery conversations that qualify use-case fit.
The process
Define your ideal meeting target by role, company size, tech stack, and buying signals. Build and verify prospect lists.
Week 1Write personalized sequences, configure email domains, warm up sending infrastructure, and set up LinkedIn outreach tools.
Week 1-2Multi-channel sequences activated. First responses within days. First qualified meetings booked within the first week of outreach.
Week 2Weekly meeting quality reviews with your sales team. Sequence optimization based on reply rates and meeting feedback. Volume scales as winning sequences are identified.
Week 3+The proof
Systematic meeting generation feeding a $6.4M pipeline. Every meeting tracked from outreach through closed deal.
Appointment setting system that eliminated founder's prospecting time. 70% of revenue now comes from systematically booked meetings.
Multi-channel appointment setting across email, LinkedIn, and events. 28-month engagement generating consistent meeting flow.
Changed meeting targeting to reach decision-makers who sign contracts. 35+ enterprise evaluations from qualified appointments.
"We had no audience, no email list. In 8 weeks, they built personal brands, qualified subscribers, and a campaign that generated $200K in sales. Every meeting was qualified."
Co-Founder, Bonfire
8-week engagement, $200K sales, 100% inbound
"They don't just run campaigns -- they build pipeline systems. Our meeting booking became predictable for the first time."
VP of Marketing, IQLECT
16-month engagement, $6.4M pipeline, consistent meeting flow
Why Lemniscate Growth
| Typical Agency | Lemniscate Growth | |
|---|---|---|
| Meeting quality | Generic meetings from purchased lists | ICP-verified, authority-confirmed, budget-aware meetings |
| Channels | Email only | Email + LinkedIn + Phone coordinated sequences |
| Personalization | Template with {{first_name}} merge tags | Research-based: tech stack, news, competitive context, role-specific pain points |
| Show rate | 50-60% typical | 80%+ through confirmation sequences and pre-meeting context |
| SDR dependency | Internal SDR with turnover risk | Dedicated team with zero turnover, consistent output |
| Ramp time | 3-6 months for new SDR hire | First meetings in 2 weeks, full velocity in 4 weeks |
| Cost | $5K-$8K/month per SDR (variable output) | $1K-$2.75K/month for consistent, qualified meeting flow |
California presence
California's B2B executives are among the hardest to reach: high-volume inboxes, sophisticated spam filters, and a natural skepticism toward cold outreach. Our appointment setting system cuts through with research-based personalization, multi-channel persistence, and ICP-verified qualification that respects their time and earns their attention.
Frequently asked questions
Typically 15-30+ qualified meetings per month, depending on your ICP specificity and market size. Every meeting is ICP-verified: right company size, right role, confirmed authority, and stated interest.
Our qualification criteria: matches your ICP (industry, size, role), has engaged with outreach (not just a cold booking), has confirmed authority to evaluate solutions, and has acknowledged a relevant need or timing.
Multi-step confirmation sequences: same-day booking confirmation, 24-hour reminder with pre-meeting context, and 1-hour reminder. Pre-meeting context sharing gives prospects a reason to show up. Our show rate exceeds 80%.
We can supplement or replace. Many California companies start by augmenting their SDR team, then shift fully to our appointment setting as they see consistent, higher-quality meeting flow at lower cost.
Email (primary), LinkedIn (secondary), and phone (tertiary). Multi-channel sequences coordinate all three for maximum reach. Channel mix adapts to your ICP's preferred communication channels.
First qualified meetings within 2 weeks of engagement start. Full velocity (15-30+ meetings/month) within 4-6 weeks as sequences optimize and winning messages scale.
Our blended cost per qualified meeting is typically $80-$180, compared to $250-$500+ per meeting for in-house California SDR teams when you factor in salary, tools, training, and management overhead.
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