A CEO-led pipeline for a threat intelligence company. LinkedIn, event stages and system integrators, working as one motion.

Make the founder or CEO visible and pair it with events and partners. For Phantom Tech, a Dubai threat intelligence company, Lemniscate Growth ran CXO branding and outreach from the CEO's LinkedIn, placed him as a speaker and exhibitor at events including LEAP in Riyadh with pre-booked meetings, and built a system integrator channel.

It is when meetings are arranged before the event and the CEO is on stage. Phantom Tech spoke and exhibited at multiple events, including LEAP in Riyadh, with Lemniscate Growth pre-booking meetings with target accounts. Without a confirmed meeting schedule, large regional shows tend to produce badge scans rather than pipeline.

Approach SIs with a revenue model, not a product pitch. Show how the platform becomes a recurring, branded service line for their clients, then support them with co-selling. Lemniscate Growth ran SI outreach for Phantom Tech, whose multi-tenant, white-label platform lets partners resell or deliver threat intelligence to their own customers.

Phantom Tech put its CEO at the front because security buyers screen vendors by the people behind them and rarely buy from a logo they have never heard of. The Dubai threat intelligence company competes with large, established security brands, and CISOs ignore cold vendor pitches. Trust comes from someone they have seen speak, read or met, so we ran CXO branding on the CEO's LinkedIn to give security leaders a consistent, credible point of view.

Phantom Tech's outreach went out in the CEO's own name across LinkedIn and email, timed so the same security leader saw the company in both channels without feeling crowded. The Dubai threat intelligence company paired those coordinated sequences with CXO branding on the CEO's profile, so a prospect receiving a message could also see his posts and his engagement with security and technology leaders. Each message came from a voice the prospect could check.

Phantom Tech paired each speaking or exhibiting slot with meetings booked before the event. For the Dubai threat intelligence company, we built target lists per event and confirmed meeting schedules before travel, so time on site went to qualified conversations with target accounts. Stage appearances were also reused as LinkedIn content for the CEO. Stage time creates credibility for a day, and the meetings and follow-up around it turn that credibility into pipeline.

It suits security companies in a position like Phantom Tech's: a crowded category of famous names, buyers who ignore vendor pitches, and a CEO willing to post, send outreach in his or her own name and speak at events. The Dubai threat intelligence company also had a platform system integrators could resell or deliver, which opened a second route to market. Without a leader ready to be visible, the model loses most of its force.