Crypto & Web3Hong Kong, global

$16.3M raised. A four-week ICO, run from tokenomics to the last day of the sale.

GATCOIN turned retail discount vouchers into tokens that shoppers and merchants could use and trade. We ran the ICO: designed the tokenomics, wrote the whitepaper and ran the marketing, spending about $100K a week for four weeks. The sale raised about $16.3M.

$16.3M

Raised

Total from the token sale

$100K

Marketing spend per week

Held for four weeks

4 weeks

Campaign window

From launch to close of the sale

About GATCOIN

GATCOIN built a token economy around retail discounts. Merchants issued deals as tokens, and shoppers could collect, use or trade them, connecting retailers, consumers and a marketplace.

The company raised funds through an initial coin offering, with Lemniscate Growth responsible for the offering from design to marketing.

The problem

Two audiences had to believe the same story

Retailers needed to see that tokenised deals would bring real customers. Token buyers needed to see a genuine merchant network and economics that held together. If either story looked weak, the sale would stall.

A crowded, sceptical ICO market

Many token sales were competing for the same buyers at the same time. A project needed a clear model and a credible document to stand out from the noise.

A fixed window

A token sale has a start and an end. Spend, messaging and community momentum all had to peak inside four weeks.

What we did

01Design the tokenomics

We built the token model: supply, allocation and how the token moves between retailers, shoppers and the marketplace.

Supply and allocation
Token utility for merchants and consumers

02Write the whitepaper

The whitepaper explained the retail problem, the token mechanism and the economics in one document buyers could check.

Retail problem and market
Mechanism and economics

03Run a four-week campaign at a planned weekly budget

Marketing ran at about $100K a week for four weeks, planned week by week against the sale timeline.

Weekly budget and message plan
Momentum built toward the close of the sale

Across the funnel

Every stage had a job. Here is what each one did.

Funnel build

We built the full launch stack from zero: token model, whitepaper and campaign.

Top of funnel

PR, crypto media and community channels announcing the sale.

Middle of funnel

The whitepaper and tokenomics, which buyers used to judge the project.

Bottom of funnel

Token purchases during the four-week sale window.

Results. Measured the way the CFO measures them.

The offering closed with a raise that put GATCOIN among the funded projects of its cycle.

About $16.3M raised in the ICO.
A four-week campaign run at about $100K a week.
Tokenomics and whitepaper delivered by Lemniscate Growth.

Lessons

What you can take from this. Even if you never hire us.

Tokenomics is part of the marketing

Serious buyers read the token model before they read the ads. A model that holds up under scrutiny does more for conversion than more reach.

Plan spend by week inside a fixed window

A sale with an end date needs a weekly plan for budget and messages, so momentum builds toward the close instead of peaking on day one.

Write the whitepaper as a sales document

The whitepaper is where a buyer decides. Lead with the real-world problem and the economics, not the technology.

Services used

GTM & funnel build Fractional CMO

Industry

Crypto, Web3 & Digital Assets

Questions about this story. Answered.

Still unsure? Ask us directly.

How much does it cost to market an ICO or token sale?

It depends on the size of the raise and the window. For GATCOIN, Lemniscate Growth ran marketing at about $100K a week for four weeks, alongside tokenomics design and the whitepaper, and the sale raised about $16.3M. Budget should be planned week by week against the sale timeline.

What does an ICO marketing agency do?

A full-service partner covers more than ads. For GATCOIN, Lemniscate Growth designed the tokenomics, wrote the whitepaper and ran the marketing campaign through a four-week sale, which raised about $16.3M. The token model and the document are what buyers judge, so they belong in the same plan as the campaign.

Is a whitepaper still important for a token launch?

Yes. It is where buyers check the problem, the mechanism and the economics before committing money. GATCOIN's whitepaper, written by Lemniscate Growth alongside its tokenomics, explained how retail discounts became tradable tokens. Together with a four-week campaign, the offering raised about $16.3M.

How did GATCOIN raise $16.3M in its ICO?

GATCOIN's initial coin offering raised about $16.3M after being run end to end as one plan. Lemniscate Growth designed the token model, covering supply, allocation and utility, then wrote the whitepaper buyers used to judge the project, and ran a four-week marketing campaign planned week by week against the sale timeline. In a crowded, skeptical token market, a clear model and a credible document gave the offering a way to stand out.

Why did GATCOIN's ICO start with tokenomics before the marketing campaign?

GATCOIN started with tokenomics because serious token buyers read the model before they read the ads. For its initial coin offering, we worked out the token's supply, allocation and utility first, so the economics would hold together under scrutiny. A model that survives that review does more for conversion than extra reach. The whitepaper and a four-week campaign followed, and the sale raised about $16.3M.

How was GATCOIN's four-week token sale campaign planned?

GATCOIN's campaign was planned week by week inside a fixed four-week window. A token sale has a start and an end, so budget, messaging and community momentum all had to build toward the close instead of peaking on the first day. For the crypto project's initial coin offering, each week had its own budget and message plan, set against the sale timeline and backed by the tokenomics and whitepaper. The offering raised about $16.3M.

Can an ICO approach like GATCOIN's work for my token launch?

It fits launches with conditions like GATCOIN's: a fixed sale window, a token model that can stand up to scrutiny, and a team willing to treat tokenomics, the whitepaper and the campaign as a single plan. GATCOIN's initial coin offering raised about $16.3M that way. If the model is weak, or the whitepaper leads with technology instead of the real problem and the economics, more reach is unlikely to fix it.