3,600% more visibility. For a Caribbean medical school recruiting from India and the United States.

Combine clear international positioning with channels families trust: open days, campaigns around NEET results season, counselling in local languages and institutional partnerships. Lemniscate Growth did this for St. Martinus University in Curaçao, acting as its marketing team, which took visibility about 3,600% above where it started and added new admissions channels.

Fix positioning first, then build a full admissions flow, not just lead generation. St. Martinus University worked with Lemniscate Growth on international positioning, social campaigns, webinars, open days, trilingual counselling and source-to-admission tracking. Visibility rose about 3,600%, and paid campaigns produced 2,872 leads over five months in 2025.

Campaigns that answer the question families are asking right then: what are the credible options if a domestic medical seat is out of reach. St. Martinus University used NEET-season campaigns, open days and counselling calls in English, Hindi and Telugu, run with Lemniscate Growth, as part of its India admissions push from Hyderabad.

For St. Martinus University Faculty of Medicine in Curaçao, Lemniscate Growth worked as the internal marketing and growth team rather than as an outside ad vendor. That meant building the positioning, the channel mix and the admissions flow from the ground up, running campaigns and events, and designing the admissions process alongside the marketing. The work took the medical school's visibility to about 3,600% above where it started.

St. Martinus University started with positioning. The Curaçao medical school was defined as an international MD program with a clear path to US clinical training and residency, backed by stories from faculty, students and alumni. Visibility then came from social campaigns, webinars and ask-me-anything sessions with faculty and students, which reached families who had barely known the university. Together, these took visibility about 3,600% above its starting point.

St. Martinus University added channels because admissions needed more routes to serious applicants than paid lead generation offered. Alongside campaigns, the Curaçao medical school now runs open days and parent sessions, campaigns timed to India's NEET results season, structured counseling flows and partnerships with institutions that refer students. Parents are part of the decision, and each channel reaches families when the choice of an international MD is a real question.

It suits institutions in a position like St. Martinus University's: low visibility, an unclear place in the market, students recruited across countries, and families who decide around a specific season, such as NEET results in India. The Curaçao medical school also let its marketing partner work as an internal team covering positioning, channels and the admissions flow together. If you only want more ads, or admissions stays separate from marketing, the approach loses its main advantage.