Crypto & Web3 marketing · Singapore
Crypto and Web3 marketing agency in Singapore. Institutional pipeline for infrastructure companies, not token hype.
Singapore regulates digital payment token services under the Payment Services Act, and its buyers are banks, fintechs, exchanges and enterprises that need infrastructure they can defend to regulators. We market crypto and Web3 infrastructure to those buyers, with messaging that respects the rules and meetings that turn into pipeline.
What is different in Singapore. And what it means for pipeline.
Market snapshot
Dominant industries
Business districts
Singapore is a legal, regulated crypto market, and that shapes who buys and how. The Monetary Authority of Singapore licenses digital payment token services under the Payment Services Act 2019, which commenced on 28 January 2020, so banks, payment companies and licensed exchanges evaluate infrastructure vendors on regulatory fit as much as technology. Marketing aimed at those buyers has to be precise about what a product does, which licenses matter and where responsibility sits. Hype-driven messaging that suits retail token launches damages credibility with this audience.
TOKEN2049 Singapore, set for 7 and 8 October 2026 at Marina Bay Sands with about 25,000 attendees expected, is the peak meeting window of the year, followed by the Singapore FinTech Festival in November. Crowds at events this size make unplanned meetings unproductive, so pipeline comes from pre-booked conversations. We ran that model for CipherBC, a Dubai crypto infrastructure company, where pre-booked meetings at Hong Kong FinTech Week, GITEX and Consensus returned at least 15 to 20 times the cost of each event.
Who is here
The Singapore ecosystem includes DBS Bank, OCBC, UOB, Singtel, Temasek, Grab, Sea Limited, Google (Asia-Pacific HQ, one-north) and others.
Local plays
How we run crypto & web3 marketing in Singapore.
TOKEN2049 pre-booked meeting program
Starting weeks before TOKEN2049 Singapore, we identify exchanges, custodians, fintechs, funds and enterprise teams attending, research their infrastructure needs and book meetings into specific slots at Marina Bay Sands and nearby. Follow-up sequences run immediately after the event, while conversations are still fresh.
Institutional search and AEO
Content that answers institutional questions: custody models, key management, stablecoin reserve and redemption design, travel rule compliance and Payment Services Act considerations. Organic search became CipherBC's best-performing pillar, ahead of outbound email, webinars and podcasts, because institutional buyers research deeply before they engage a vendor.
Bank and fintech ABM
Account-based programs for Singapore banks, payment institutions and licensed exchanges exploring digital assets, reaching digital asset leads, compliance and technology owners with role-specific material. Messaging focuses on controls, integration and regulatory responsibility, which is what these buying committees need before approving an infrastructure partner.
Who we target here
Crypto, Web3 & Digital Assets
Growth when ads and cold email are off the table.
Calendar
Events that matter in Singapore. We book meetings before they start.
| Event | Typical timing | Why it matters |
|---|---|---|
| Singapore FinTech Festival | November (18-20 Nov 2026, Singapore EXPO) | Global fintech gathering with MAS involvement; 70,000+ participants |
| TOKEN2049 Singapore | October (7-8 Oct 2026, Marina Bay Sands) | Largest crypto and web3 conference of the year; about 25,000 attendees expected |
| Asia Tech x Singapore (ATxSG) | May (20-22 May 2026; 26-28 May 2027) | IMDA and Informa enterprise tech, AI and telecom event |
| GITEX Asia | April (9-10 Apr 2026, Marina Bay Sands) | Singapore edition of GITEX for AI, enterprise tech and startups |
| SuperAI | September for the 2027 edition (8-9 Sep 2027, Marina Bay Sands) | AI conference for builders, investors and enterprise adopters |
Rules of the road. Outreach that stays compliant.
Privacy and outreach
Under the PDPA 2012, organisations sending marketing messages to Singapore telephone numbers must check the Do Not Call registers (voice, text and fax) unless they hold clear and unambiguous consent, and business contact information provided solely for business purposes is excluded from the Act's data protection rules. The Spam Control Act 2007 separately regulates unsolicited commercial email and SMS sent in bulk.
Digital assets
The Monetary Authority of Singapore licenses digital payment token services under the Payment Services Act 2019, which commenced on 28 January 2020. Singapore is a legal and regulated crypto market, and TOKEN2049 Singapore makes October the peak meeting window for web3 firms.
Buyer notes
Singapore works a Monday-Friday week, and many accounts are regional HQs whose buyers cover Southeast Asia or all of Asia-Pacific, so one Singapore win can open several markets. Public-sector opportunities are published and bid through GeBIZ, which foreign suppliers without a local entity can use via a GeBIZ ID.
General information, not legal advice. Sources are listed at the foot of this page.
Proof
Relevant work.

return on every event attended
A Dubai crypto infrastructure company that could not run US ads. Search, events and ABM built its pipeline against Fireblocks-class rivals.
Read story
CXOs at Hong Kong FinTech Week 2017
We marketed Hong Kong FinTech Week 2017 through every partner channel, built the pipeline and closed it: about 4,000 CXOs in the room.
Read storyCrypto & Web3 marketing in Singapore. Common questions.
Still unsure? Ask us directly.
How does Singapore regulate crypto businesses?
MAS oversees digital payment token services through licensing under the Payment Services Act 2019, in force since 28 January 2020. That makes Singapore a legal and regulated market, and institutional buyers expect vendors to explain how their products fit that framework. Specific licensing questions should always go to your legal advisers.
Do you run token launches or retail crypto promotion?
No. We market B2B crypto and Web3 infrastructure, such as custody, wallets, stablecoin infrastructure, compliance tooling and payments, to institutions and enterprises. Retail token promotion carries regulatory and reputational risk and does not build the institutional pipeline our clients need, so it sits outside our work.
How do you make TOKEN2049 Singapore worth attending?
By booking meetings before the event. TOKEN2049 Singapore on 7 and 8 October 2026 expects about 25,000 attendees, which makes walk-up conversations unreliable. We research attendees, book meetings with qualified accounts in advance and run follow-up immediately afterward. For CipherBC, pre-booked meetings delivered 15 to 20 times the return on each flagship event.
Which channels fit MAS expectations on crypto marketing?
MAS guidelines issued on 17 January 2022 say DPT service providers should not market to the general public through public transport, public websites, social media platforms, broadcast and print media, or third parties such as influencers, and may advertise only on their own websites, apps and official social media accounts. Institutional work therefore leans on search, account-based outreach, events and webinars.
How do Singapore banks and payment institutions evaluate Web3 infrastructure vendors?
Singapore banks, payment institutions and licensed digital payment token providers weigh regulatory fit as heavily as technology when evaluating Web3 infrastructure. Their buying committees typically include digital asset leads plus compliance and technology owners, who want to know what a product does, where responsibility sits under the Payment Services Act 2019 and how controls and integration work. Crypto marketing in Singapore that answers those points precisely gets serious evaluation.
How should crypto firms plan the Singapore calendar around TOKEN2049 in October 2026?
Held at Marina Bay Sands on 7 and 8 October 2026, TOKEN2049 Singapore is the peak Web3 meeting window, and the Singapore FinTech Festival follows about six weeks later, from 18 to 20 November at Singapore EXPO. Crypto infrastructure firms can open accounts through October meetings, then book bank and payment institution follow-ups around the festival. Singapore sits on UTC+8, so Dubai teams on UTC+4 should schedule calls in their morning.
What should a Singapore crypto company check before hiring a Web3 marketing agency?
Check that the agency knows MAS licenses digital payment token services under the Payment Services Act 2019 and will keep campaigns within the channels your status allows, in step with your compliance team. It should focus on institutions rather than retail token promotion, using account-based outreach, search and events. Any phone or SMS outreach needs Do Not Call register checks. Licensing interpretation should stay with your legal advisers.
Build pipeline in Singapore. Tell us the target.
Tell us the revenue number and the market. We will come back with the stages that matter most for you, and the ones you can skip.
- 20 minutes with a senior operator, not an SDR
- Bring your revenue target and markets; we bring the pipeline math
- Slots across US, Canada, India, Singapore and GCC time zones
Prefer email? growth@lemniscategrowth.com
Sources for local facts (31)
- en.wikipedia.org/wiki/Singapore
- en.wikipedia.org/wiki/Economy_of_Singapore
- en.wikipedia.org/wiki/One-north
- en.wikipedia.org/wiki/Jurong_Lake_District
- en.wikipedia.org/wiki/Changi_Business_Park
- en.wikipedia.org/wiki/DBS_Bank
- en.wikipedia.org/wiki/OCBC_Bank
- en.wikipedia.org/wiki/United_Overseas_Bank
- en.wikipedia.org/wiki/Singtel
- en.wikipedia.org/wiki/Temasek_Holdings
- en.wikipedia.org/wiki/Grab_Holdings
- en.wikipedia.org/wiki/Sea_Limited
- docs.aws.amazon.com/global-infrastructure/latest/regions/aws-regions.h
- learn.microsoft.com/en-us/azure/reliability/regions-list
- cloud.google.com/about/locations
- docs.oracle.com/en-us/iaas/Content/General/Concepts/regions.htm
- www.fintechfestival.sg/
- www.token2049.com/singapore
- asiatechxsg.com/
- en.wikipedia.org/wiki/GITEX_Asia
- www.superai.com/
- en.wikipedia.org/wiki/Payment_Services_Act_2019
- en.wikipedia.org/wiki/Personal_Data_Protection_Act_2012
- www.dlapiperdataprotection.com/index.html?t=law&c=SG
- www.gebiz.gov.sg/
- en.wikipedia.org/wiki/Workweek_and_weekend
- en.wikipedia.org/wiki/Payment_Services_Act_2019
- www.token2049.com/singapore
- www.fintechfestival.sg/
- en.wikipedia.org/wiki/Economy_of_Singapore
- www.mas.gov.sg/news/media-releases/2022/mas-issues-guidelines-to-disco
